MKTG 201 - Principles of Marketing

Number of Credits: 3
Review the fundamentals of marketing. Focus on the marketing environment, decision making, and buyer behavior. Apply marketing mix strategies to organizations competing in a global economy. CLEP (Principles of Marketing with a score of 50) accepted. Prerequisite: BUAD-101 and ENGL-101. COMM-105 recommended. Three hours lecture each week. Three credits. Three billable hours. (Fall & Spring Only) Three hours lecture each week. Three Credits. Three billable hours.

Pre-requisite(s): Completion of BUAD 101 and ENGL 101. Completion of COMM 105 is recommended.
Course Objectives: Upon successful completion of this course, students will be able to:
1. Explain strategic planning, relationship marketing, and the process of marketing research. (PG1)
2. Detail consumer buyer behavior.
3. Define market segmentation.
4. Identify the new product development process and product life cycle, including product strategy decisions. (PG3)
5. Discuss ways that the success of a marketing program are affected. (PG3,4)
6. List the elements of the promotional mix, including the advantages and disadvantages of each.
7. Analyze the global business market.
8. Summarize pricing strategy. (PG1)
9. Assess ethics and social responsibility in marketing.