BUAD 230 - Intro. to Entrepreneurship

Number of Credits: 3
Examine the fundamentals of starting and operating a small business. Recognize business opportunities. Create a business plan. Develop the marketing mix, selling strategies, and potential sources for financing a business. Identify legal issues. Research harvesting alternatives. Prerequisite: ENGL-101 and either MKTG-201 or MGMT-201. Three hours lecture each week. Three credits. Three billable hours. (Fall & Spring Only) Three hours lecture. Three Credits. Three billable hours.

Pre-requisite(s): ENGL 101 and either MKTG 201 or MGMT 201.
Course Objectives: Upon successful completion of this course, students will be able to:
1. Describe entrepreneurship, and how small businesses are commonly formed. (PG1)
2. Recognize business opportunities.
3. Create a business plan for a simulated new business, including an integrateed marketing plan with sales strategies. (PG3)
4. Identify potential sources of financing.
5. Prepare basic financial statements. (PG2)
6. Address legal issues of contracts, intellectual property, and insurance.
7.Investigate growth and harvesting strategies.
8. Communicate clearly, both orally and in writing. (PG1)