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Oct 14, 2024
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CGR 115 - Graphic Design 1 Number of Credits: 3 Graphic Design 1 will focus on the production of print-based publications. Emphasis is given to the unification of brand strategies. Students will learn to assess the goals, initiatives, missions, and values of a client and communicate the essence of their business visually through typography, color, and design. In addition to creating a corporate identity, they will learn to create a complete brand experience. (Fall Term Only) Three hours lecture. Three Credits. Three billable hours.
Pre-requisite(s): exemption/completion of ENG 001 , MAT 095 , and CGR 105 . Course Objectives: Upon successful completion of this course, students will be able to:
- Understand what a business identity is and how it differs from a brand strategy. (LG 2)
- Recognize the impact of branding in which the client’s visual identity is placed in various environments in ways that communicate the characteristics of the organization. (LG 2)
- Create brand unity through repetition of color, layout, font usage, and design elements. (LG 1)
- Discover research techniques used by design firms as well as freelance designers. (LG 5)
- Understand how written copy helps to further define a brand identity. (LG 2)
- Apply basic design principles to graphic productions. (LG 2)
- Create artifacts that communicate specific ideas and concepts by selecting and effectively incorporating appropriate design elements. (LG 3)
- Assess artifacts created by others. (LG 4)
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