CGR 115 - Graphic Design 1

Number of Credits: 3
Graphic Design 1 will focus on the production of print-based publications. Emphasis is given to the unification of brand strategies. Students will learn to assess the goals, initiatives, missions, and values of a client and communicate the essence of their business visually through typography, color, and design. In addition to creating a corporate identity, they will learn to create a complete brand experience. (Fall Term Only) Three hours lecture. Three Credits. Three billable hours.

Pre-requisite(s): exemption/completion of ENG 001, MAT 095, and CGR 105.
Course Objectives: Upon successful completion of this course, students will be able to:

Understand what a business identity is and how it differs from a brand strategy. (LG 2)
Recognize the impact of branding in which the client’s visual identity is placed in various environments in ways that communicate the characteristics of the organization. (LG 2)
Create brand unity through repetition of color, layout, font usage, and design elements. (LG 1)
Discover research techniques used by design firms as well as freelance designers. (LG 5)
Understand how written copy helps to further define a brand identity. (LG 2)
Apply basic design principles to graphic productions. (LG 2)
Create artifacts that communicate specific ideas and concepts by selecting and effectively incorporating appropriate design elements. (LG 3)
Assess artifacts created by others. (LG 4)