COMM 201 - Mass Communication

Number of Credits: 3
Examine mass media’s evolution and influence through a study of its forms and emerging technologies. Analyze and create messages in specific media for diverse audiences. Prerequisite: ENGL-101. Three hours lecture each week. Three credits. Three billable hours. (Spring Term Only) Three hours lecture each week. Three credits. Three billable hours.

Pre-requisite(s): ENGL 101
Course Objectives: Upon successful completion of this course, students will be able to:
1. Assess mass media forms in terms of historical significance and audience (PG1 PG3)
2. Create messages suited to at least one mass media form and appropriate to a targeted diverse audience (PG2, PG4)
3. Analyze the evolution of the media industry, including the impacts of federal regulation, economics, and corporate structures in shaping media messages (PG3)
4. Use appropriate resources and vocabulary to research and write about media topics (PG1 PG3)
5. Identify careers in mass media and related fields (PG1 PG2 PG4)
6. Develop awareness of their perceptions of the content and delivery of media messages (PG1 PG2 PG3)