|
Nov 12, 2024
|
|
|
|
CGR 115 - Graphic Design 1 Number of Credits: 3 Examine the production of print-based and digital collateral, with a particular focus on the unification of brand strategies. Assess the goals, initiatives, missions, and values of a client; communicate the essence of a client’s business visually through typography, color, and design. Create a corporate identity as well as a complete brand experience. (Fall Term Only) Three hours lecture each week. Three Credits. Three billable hours.
Pre-requisite(s): exemption/completion of ENG 001 and CGR 105 . Course Objectives: Upon successful completion of this course, students will be able to:
- Differentiate between a business identity and a brand strategy. (PG 2)
- Recognize the impact of branding in which the client’s visual identity is placed in various environments in ways that communicate the characteristics of the organization. (PG 2)
- Create brand unity through repetition of color, layout, font usage, and design elements. (PG 1)
- Discover research techniques used by design firms as well as freelance designers. (PG 2)
- Distinguish the ways that written copy helps to further define a brand identity. (PG 2)
- Apply basic design principles to graphic productions. (PG 2)
- Create artifacts that communicate specific ideas and concepts by selecting and effectively incorporating appropriate design elements. (PG 4)
- Assess artifacts created by others. (PG 3)
Add to Personal Bookmarks (opens a new window)
|
|