CGR 115 - Graphic Design 1

Number of Credits: 3
Examine the production of print-based and digital collateral, with a particular focus on the unification of brand strategies. Assess the goals, initiatives, missions, and values of a client; communicate the essence of a client’s business visually through typography, color, and design. Create a corporate identity as well as a complete brand experience. (Fall Term Only) Three hours lecture each week. Three Credits. Three billable hours.

Pre-requisite(s): exemption/completion of ENG 001 and CGR 105 .
Course Objectives: Upon successful completion of this course, students will be able to:

Differentiate between a business identity and a brand strategy. (PG 2)
Recognize the impact of branding in which the client’s visual identity is placed in various environments in ways that communicate the characteristics of the organization. (PG 2)
Create brand unity through repetition of color, layout, font usage, and design elements. (PG 1)
Discover research techniques used by design firms as well as freelance designers. (PG 2)
Distinguish the ways that written copy helps to further define a brand identity. (PG 2)
Apply basic design principles to graphic productions. (PG 2)
Create artifacts that communicate specific ideas and concepts by selecting and effectively incorporating appropriate design elements. (PG 4)
Assess artifacts created by others. (PG 3)